Apple Keeping Lion Under Wraps for Now

It looks like people who want to see what Lion, Apple’s latest version of Mac OS X or Mac OS X 10.7, will look like will have to wait until next Summer. The latest word from Apple HQ in Cuppertino, California, is that the roll out of the next generation operating system will occur sometime in Summer 2011.

Steve Jobs did hold a big press conference at the corporate offices on October 20 but only a little was said about Lion. The online buzz was that Jobs was planning to unveil Lion at the conference. These rumors were sparked by Apple announcements that featured an image of a Lion.

Instead Jobs used the conference to push Apple’s latest notebook the Macbook Air. The Air has attracted a lot of buzz because it’s lightweight and good looking. It has also attracted attention because it is the first Apple computer in a long time not to use Adobe Flash.

Apple Bringing Software in House

The lack of Flash on the Air is a clear sign that Apple is trying to bring all of its software creation in house. The thinking behind is that Apple can make a lot of money selling software through its Mac App Store.

On Oct. 20, Jobs told reporters that a Mac App Store for Snow Leopard will be up and running within ninety days. The Mac App Store is a web site where visitors would be able to buy software and download straight to a Mac by pointing and clicking on it. The basic idea is to provide one stop shopping for software for Mac users who don’t have access to an IT department.

Mac App Store Basis of Lion

It is a pretty safe bet that Mac OS 10.7 will be based around the Mac App Store when it finally appears. Downloadable software applications are already a huge business that will only get bigger.

Jobs is figuring that people used to downloading music and movies will also download software. He’s also thinking that an easy to use Mac App Store will be a major cash cow for Apple.

Such plug and play software fits right in with Apple’s business model which is to make computer technology easy to use for people with little technical knowledge. A large percentage of Apple’s customer base is composed of writers, artists and other creative types who have to use computers in their jobs but have little or no background in technology.

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